Sinza Coffee Shop is a new local café concept designed to bring people together over fresh, quality coffee in a warm, authentic atmosphere. The goal was to create a brand identity that feels inviting, modern, and deeply rooted in the rich coffee culture.
Context
Sinza was entering a growing café market where many small coffee shops compete for attention. The founders wanted to stand out with a brand that felt welcoming to the community while still feeling fresh and contemporary.
Details
Time Frame:
Role:
Involvement:
Web Interface, Prototyping
Overview
They needed a versatile, memorable logo and identity system that could work across signage, packaging, social media, and merchandise. The visual identity had to capture the essence of warmth, simplicity, and genuine connection that Sinza stands for.
Challenge
Designing a primary logo that is both distinctive and highly adaptable across various backgrounds and applications. It had to instantly communicate the cozy, authentic café vibe while remaining clean and timeless.
Solution
We created a minimalist logo featuring a stylized coffee cup paired with a friendly, rounded typeface. The symbol hints at steam rising from the cup, evoking warmth and freshness.
A warm, earthy color palette was chosen to reflect the richness of coffee and create a cozy atmosphere. The logo variations were tested on light, dark, and accent-colored backgrounds to ensure clarity and consistency across all brand materials.
Results
The final Sinza Coffee Shop identity is flexible and memorable, helping the café stand out in a competitive market. The clean, warm design works seamlessly on storefronts, takeaway cups, menus, and digital platforms, positioning Sinza as a trusted neighborhood spot for coffee lovers.